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This is not your average real estate podcast. Brian Icenhower isn’t afraid to tell it exactly as it is — no fluff, no nonsense. Listen in as Brian discusses key real estate industry trends, shares proven success strategies and systems, and reveals the tactics and tools top producing real estate agents use to fuel their growth. Real estate executive, speaker, best selling author, and real estate industry thought leader, Brian Icenhower is the founder of Icenhower Coaching & Consulting, a coaching program that includes production training courses, systems, and resources for real estate agents, as well as custom training platform solutions for teams and brokerages.
Episodes
18 minutes ago
18 minutes ago
In this episode, Brian Icenhower tackles one of the most common challenges leaders face: how to keep growing when you feel overwhelmed.
As seasons heat up — spring and summer especially — many agents, brokers, and team leaders hit a wall. They stop focusing on growth, coaching, recruiting, and lead generation because their plates feel too full. But here’s the truth: sustainable growth requires leaders who can inspire, paint a clear picture of the finish line, and build leadership pathways for others.
Brian breaks down:
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🔑 The leadership gap: why the rarest and most valuable skill isn’t accountability or problem-solving, but motivating others by helping them see their finish line.
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📈 The real estate rollercoaster: how even the most successful leaders fall into seasonal ups and downs, and how to stabilize your growth through mindset.
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👥 Becoming a leader of leaders: why growing beyond 20–50 agents requires creating leadership opportunities, not just hiring more agents.
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🛠️ Practical leadership roles that drive retention & recruiting: from productivity coaches and sales managers to property management, lending, new construction, ISA managers, and more.
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💡 The secret to scaling: stop doing $10/hour tasks, start focusing on $1,000/hour growth activities, and recruit leaders who can shoulder responsibilities.
Brian also shares why leadership roles aren’t expenses — they’re profit drivers when structured properly, and how offering these opportunities attracts top producers and keeps them engaged long-term.
Whether you’re leading a team of 5 or a brokerage of 100, this episode will challenge how you think about growth, leadership, and what it takes to scale without burning out.
Book a FREE coaching call:
http://CoachCallFree.com
Enroll in our online courses:
http://www.IcenhowerInstitute.com
Sign up for coaching:
http://www.IcenhowerCoaching.com
Sign up for an Agent Management Portal:
http://AgentManagementPortal.com
Join the fastest growing Facebook Group for Top Producers:
https://www.facebook.com/groups/REagentRoundTable
Tuesday Jan 06, 2026
Tuesday Jan 06, 2026
In this episode of The Brian Icenhower Podcast, real estate coach and author Brian Icenhower shares the proven leadership coaching techniques for goal setting that top-performing real estate leaders use to motivate and grow their agents.
Drawing from Patrick Bet-David’s book Your Next Five Moves, Brian introduces the Four Levels of Why — a powerful coaching framework that helps real estate agents identify their true motivations and move beyond short-term struggles toward long-term success.
Using real-world examples from coaching teams and brokerages across the country, Icenhower explains how leaders can guide agents to “graduate” from one level of growth to the next — from survival, to status, to freedom, to purpose — without getting stuck or making reactive moves during challenging markets.
🎯 You’ll Learn:
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How to use the Four Levels of Why in real estate agent leadership coaching
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Why many agents make lateral career moves that stall their growth
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How to reframe setbacks as part of the goal-setting process
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Strategies for keeping your team focused and motivated when business slows
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How leaders can align production goals with personal purpose
Brian breaks down what it means to coach for perspective, not just performance — helping agents understand why they’re doing what they do so they can stay on track through every market cycle.
If you lead a real estate team, brokerage, or group of agents, this episode will help you coach your people to stay aligned with their goals, rediscover their purpose, and build a sustainable business that grows through every season.
📘 Learn more about leadership coaching and access free tools and resources at TheRealEstateTrainer.com.
🎯 Book a Free Coaching Call: CoachCallFree.com
#RealEstateLeadership #RealEstateCoaching #RealEstateAgentLeadershipCoaching #GoalSetting #BrianIcenhower #RealEstatePodcast #CoachingAgents #LeadershipDevelopment #RealEstateTeamLeadership #FourLevelsOfWhy
Book a FREE coaching call:
http://CoachCallFree.com
Enroll in our online courses:
http://www.IcenhowerInstitute.com
Sign up for coaching:
http://www.IcenhowerCoaching.com
Sign up for an Agent Management Portal:
http://AgentManagementPortal.com
Join the fastest growing Facebook Group for Top Producers:
https://www.facebook.com/groups/REagentRoundTable
Tuesday Dec 30, 2025
Tuesday Dec 30, 2025
In this episode, real estate coach Brian Icenhower explains why slow markets present the best opportunities for recruiting top agents. Learn how to build a production-centric culture, position value over price, and use coaching—not commission splits—to attract and retain the best agents in your market.
Listen now to discover:
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How to recruit high producers during challenging markets
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Why competing on price ruins culture and profitability
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What systems make your brokerage irresistible to top agents
🎧 Listen wherever you get your podcasts.
Book a FREE coaching call:
http://CoachCallFree.com
Enroll in our online courses:
http://www.IcenhowerInstitute.com
Sign up for coaching:
http://www.IcenhowerCoaching.com
Sign up for an Agent Management Portal:
http://AgentManagementPortal.com
Join the fastest growing Facebook Group for Top Producers:
https://www.facebook.com/groups/REagentRoundTable
Tuesday Dec 23, 2025
Tuesday Dec 23, 2025
In this episode, real estate coach and brokerage growth expert Brian Icenhower breaks down one of the biggest misconceptions in real estate leadership — the belief that culture alone can sustain a brokerage.
While a positive office culture matters, Brian explains why production must always be the primary value proposition. When culture becomes the only focus, it can quickly spiral into drama, volatility, and turnover. Instead, brokers and team leaders must learn how to scale real estate coaching in a brokerage through structured systems that help agents sell more homes, increase their income, and achieve long-term stability.
Brian reveals:
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Why cost- or culture-based recruiting eventually fails
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How to make your brokerage truly production-centric
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How to implement scalable coaching systems using the Agent Management Portal (AMP)
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How to diagnose agent growth opportunities like a “doctor” and prescribe the right training
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The tools and accountability methods that turn chaos into consistent production
Whether you lead a small boutique office or a multi-location brokerage, you’ll learn how to coach at scale, retain more agents, and create a thriving, production-driven environment.
🎙️ Learn more at: IcenhowerCoaching.com
📞 Book a free strategy call: CoachCallFree.com
Book a FREE coaching call:
http://CoachCallFree.com
Enroll in our online courses:
http://www.IcenhowerInstitute.com
Sign up for coaching:
http://www.IcenhowerCoaching.com
Sign up for an Agent Management Portal:
http://AgentManagementPortal.com
Join the fastest growing Facebook Group for Top Producers:
https://www.facebook.com/groups/REagentRoundTable
Tuesday Dec 16, 2025
Tuesday Dec 16, 2025
In this episode of The Brian Icenhower Podcast, Brian takes on one of the most talked-about topics in real estate leadership today: Should real estate brokers offer revenue share to agents?
As revenue-share companies expand across the country, many brokers and team leaders are wondering if they need to change their compensation structure to stay competitive. Brian breaks down why that’s often a knee-jerk reaction — and how chasing new models or cheaper splits can actually hurt profitability and culture in the long run.
Through decades of coaching top real estate teams and brokerages, Brian has seen every iteration of this trend — from the early rise of revenue-share brokerages to their plateaus and declines in different markets. In this powerful episode, he explains the real difference between revenue share and profit share, how to recognize the hype on social media, and why the best brokers and team leaders focus on adding value, not adjusting splits.
You’ll learn:
✅ Why agent count doesn’t equal profit — and what metrics really matter
✅ The truth about revenue-share models and how few agents actually profit from them
✅ How to compete by creating systems, accountability, and training — not by lowering costs
✅ What separates successful brokerages from those constantly changing comp plans
✅ How to build a production-centric culture that retains high-performing agents
Whether you lead a team, run a brokerage, or aspire to, this episode is a must-listen for understanding the financial and leadership implications behind the revenue-share trend.
Don’t get caught up in the noise — get back to the fundamentals of building a profitable business that attracts and retains agents because of the value you provide, not the compensation you promise.
🎧 Listen now to Should Real Estate Brokers Offer Revenue Share to Agents? — available on Apple Podcasts, Spotify, and all major platforms.
Book a FREE coaching call:
http://CoachCallFree.com
Enroll in our online courses:
http://www.IcenhowerInstitute.com
Sign up for coaching:
http://www.IcenhowerCoaching.com
Sign up for an Agent Management Portal:
http://AgentManagementPortal.com
Join the fastest growing Facebook Group for Top Producers:
https://www.facebook.com/groups/REagentRoundTable
Tuesday Dec 09, 2025
Tuesday Dec 09, 2025
In this episode of The Brian Icenhower Podcast, Brian reveals why prospecting-heavy real estate teams often get stuck in the “death zone.” Many team leaders build their growth strategy around strict outbound prospecting—expired listings, FSBO calls, circle prospecting, and internet leads. While these systems work well for new and low-producing agents, they rarely help a team scale to the next level.
Brian explains how these structures can lead to:
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High turnover rates among agents who burn out from constant prospecting.
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Limited scalability because top producers resist rigid prospecting quotas.
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Reputation challenges that make it harder to attract established, influential agents.
Most importantly, Brian offers proven strategies to help small teams break through and grow sustainably.
What You’ll Learn in This Episode
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Why the “death zone” traps so many small real estate teams.
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How strict accountability around daily prospecting can limit long-term growth.
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The importance of creating pathways for agents to earn business from their sphere of influence (SOI).
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How adjusting commission structures can attract and retain top producers.
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Why balancing systems with flexibility builds reputation and social proof in your market.
Key Takeaway
If you want your real estate team to grow beyond a small group of hungry prospectors, you need systems that serve both new agents and seasoned top producers. By rewarding SOI business, loosening rigid standards for high performers, and building a culture that attracts—not repels—experienced agents, you’ll create the foundation for sustainable, long-term growth.
Want to learn more about scaling your team with proven systems? Explore coaching programs and training resources at IcenhowerCoaching.com.
Book a FREE coaching call:
http://CoachCallFree.com
Enroll in our online courses:
http://www.IcenhowerInstitute.com
Sign up for coaching:
http://www.IcenhowerCoaching.com
Sign up for an Agent Management Portal:
http://AgentManagementPortal.com
Join the fastest growing Facebook Group for Top Producers:
https://www.facebook.com/groups/REagentRoundTable
Tuesday Dec 02, 2025
Tuesday Dec 02, 2025
In this episode, Brian Icenhower breaks down the power of celebration moments throughout the client experience. From listing appointments to closing day, Brian explains how lead agents can maintain personal touchpoints that leave a lasting impression, drive referrals, and secure five-star reviews.
You’ll learn how to:
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Identify key “moments of celebration” during the transaction.
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Train agents to deliver positivity and become the client’s cheerleader.
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Use simple gifts, pre-listing packages, and videos to stand out from competitors.
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Leverage checklists and admin support to systemize consistent client touches.
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Reinforce a five-star standard that leads to glowing online reviews and repeat business.
Brian also shares practical, low-cost ideas—like Chatbooks, branded items, and personalized touches—that any solo agent or team can implement to elevate service without adding stress.
🎧 Tune in to discover how weaving in small but intentional celebrations can completely transform the client experience and set you apart in your market.
Book a FREE coaching call:
http://CoachCallFree.com
Enroll in our online courses:
http://www.IcenhowerInstitute.com
Sign up for coaching:
http://www.IcenhowerCoaching.com
Sign up for an Agent Management Portal:
http://AgentManagementPortal.com
Join the fastest growing Facebook Group for Top Producers:
https://www.facebook.com/groups/REagentRoundTable
Tuesday Nov 25, 2025
Tuesday Nov 25, 2025
In this episode, Brian Icenhower dives into one of the most common—and dangerous—mindsets that hold brokerages back: selective growth. Many brokers claim they’re “growing selectively,” but in reality, it’s often a mask for scarcity thinking and limiting beliefs that prevent true expansion.
Brian explains why growth always beats retention and how abundance thinking—not exclusivity—creates thriving brokerages and teams.
Key Takeaways:
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🚫 The myth of selective growth – why “being picky” about which agents to bring in can actually strangle your brokerage.
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👥 The power of agent mix – why brokerages need a balance of top producers, new licensees, and everyone in between.
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⚠️ Who to avoid – two types of agents you should say no to: those with repeated ethical violations and those who spread toxicity.
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📈 Growth fuels retention – why social proof and expansion are the strongest retention tools you have.
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🏆 Abundance vs. scarcity mindset – how your beliefs about recruiting directly impact your brokerage’s future.
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🔑 The 80/20 rule at work – why your brokerage will always reflect this principle, no matter how “selective” you try to be.
Brian also shares real-world recruiting strategies, lessons from coaching brokerages across all markets, and hard truths about why trying to stay “small and elite” usually leads to burnout and stagnation.
👉 Tune in now to learn how to break free from selective growth and build a brokerage that scales with strength, sustainability, and abundance.
Book a FREE coaching call:
http://CoachCallFree.com
Enroll in our online courses:
http://www.IcenhowerInstitute.com
Sign up for coaching:
http://www.IcenhowerCoaching.com
Sign up for an Agent Management Portal:
http://AgentManagementPortal.com
Join the fastest growing Facebook Group for Top Producers:
https://www.facebook.com/groups/REagentRoundTable
Tuesday Nov 18, 2025
Tuesday Nov 18, 2025
Most brokers don’t fail because they don’t have a business plan — they fail because they never implement it.
In this episode, real estate coach Brian Icenhower walks broker-owners through a practical, step-by-step framework to put their plan into action using a simple 1-3-5 business planning model. You’ll also get access to a Real Estate Brokerage Business Plan PDF free download so you can follow along, customize it for your company, and finally create accountability around your goals.
Brian breaks down why most agents and leaders resist “extra work,” how that sabotages growth, and how to build a weekly rhythm that keeps you and your leadership team moving forward in small, consistent baby steps.
You’ll learn how to prioritize your top 15 objectives, eliminate impulsive decision-making, and use short weekly meetings to push your brokerage forward all year long.
Book a FREE coaching call:
http://CoachCallFree.com
Enroll in our online courses:
http://www.IcenhowerInstitute.com
Sign up for coaching:
http://www.IcenhowerCoaching.com
Sign up for an Agent Management Portal:
http://AgentManagementPortal.com
Join the fastest growing Facebook Group for Top Producers:
https://www.facebook.com/groups/REagentRoundTable
Tuesday Nov 11, 2025
Tuesday Nov 11, 2025
Recruiting in real estate is often misunderstood — especially when it comes to attracting high-producing agents. In this episode, Brian Icenhower breaks down what it really takes to train an effective recruiter and why most fail over time. You’ll learn why “shark tactics” poison the well, how patience and consistent appointments drive success, and why recruiting top producers is as much about coaching as it is about leadership.
Brian shares his proven Recruit Pipeline System, explains why retention and culture must be production-centric (not just “family-oriented”), and reveals how to transform recruiters into the most valuable people in your organization.
What You’ll Learn in This Episode:
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Why most recruiters only succeed with new licensees — and why that’s not enough
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How “poisoning the well” kills your ability to get appointments with top producers
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The importance of patience and consistency: tracking appointments for 6–12 months
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Why recruiting is less about selling and more about listening, diagnosing, and adding value
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How to build a production-centric culture that attracts and retains top talent
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The role of the Recruit Pipeline in tracking progress, identifying needs, and moving prospects toward joining
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Why the best recruiters also become the best coaches — and how to train yours to do both
If you’re a broker, team leader, or manager looking to grow agent count and profitability without burning bridges, this episode will show you the mindset, systems, and accountability needed to build a world-class recruiting process.
Book a FREE coaching call:
http://CoachCallFree.com
Enroll in our online courses:
http://www.IcenhowerInstitute.com
Sign up for coaching:
http://www.IcenhowerCoaching.com
Sign up for an Agent Management Portal:
http://AgentManagementPortal.com
Join the fastest growing Facebook Group for Top Producers:
https://www.facebook.com/groups/REagentRoundTable