Episode 10 - Real Estate Lead Nurturing Techniques

Real estate lead nurturing is an art form requiring dedication to follow-up, savvy people skills to tease details, and the right messaging at the right time.

The beginning is the most challenging time nurturing real estate leads. Buyers aren’t interested in being “sold” a real estate agent and often claim to be “just looking.” Therein lies a real estate agent’s strategic advantage, as novice real estate agent Melissa Tashjian learned.

In this episode of the Real Estate Trainer podcast, Melissa and Brian talk about how she closed 35 properties in her first year as a real estate agent. Armed with the right lead nurturing strategies, she found a way to add value to potential home buyers early in her communications.

Listen to the scripts and methods that helped Melissa perfect real estate lead nurturing and follow-up. By offering to help her potential home buyer leads to search more effectively, she built a relationship that eventually allowed her to meet in person and land the client.

To help with your real estate lead nurturing, Brian and Melissa cover sorting leads into home buyer categories and applying the appropriate scripts. The right messaging builds rapport with the potential buyer.

Watch the Video Here: https://www.youtube.com/watch?v=dE0I8cHqBEk 

Read more about this interview here: http://therealestatetrainer.com/2017/11/22/real-estate-lead-nurturing/ 

Check out Brian’s latest book FARM: The Real Estate Agent's Ultimate Guide to Farming Neighborhoods. Get it on Amazon today: http://a.co/aDYFf9b

For more information about our Coaching Programs, visit www.TheRealEstateTrainer.com.

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About us: Brian Icenhower is the Founder & President of Icenhower Coaching & Consulting (ICC), which offers structured real estate coaching programs designed to fit the specific needs of real estate agents and brokers seeking to increase their business income while maintaining a balanced lives. Icenhower Coaching & Consulting powers TheRealEstateTrainer.com, the world’s leading production training website for real estate agents, which offers free real estate training materials. Icenhower Coaching and Consulting has turned the techniques Brian uses to coach many of North America's top producing agents and teams into a number of books, online courses, and premium digital products. Visit https://www.therealestatetrainer.com/ to learn more.