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This is not your average real estate podcast. Brian Icenhower isn’t afraid to tell it exactly as it is — no fluff, no nonsense. Listen in as Brian discusses key real estate industry trends, shares proven success strategies and systems, and reveals the tactics and tools top producing real estate agents use to fuel their growth. Real estate executive, speaker, best selling author, and real estate industry thought leader, Brian Icenhower is the founder of Icenhower Coaching & Consulting, a coaching program that includes production training courses, systems, and resources for real estate agents, as well as custom training platform solutions for teams and brokerages.
Episodes

Saturday Dec 09, 2017
Episode 11 - Scripts Role Play from a Real Estate Coach's Perspective
Saturday Dec 09, 2017
Saturday Dec 09, 2017
Role playing isn’t a technique limited to improv comics. Before applying scripts to your calls, a real estate scripts role play session prepares professionals to deliver their best self.
On this episode of the Real Estate Trainer podcast, Brian Icenhower interviews ICC Coach Apple Corial about real estate scripts and role playing. Apple sells over 100 homes per year, in a large part due to her use of scripts, preparation through role play, and other prospecting best practices.
Listeners learn from Apple and Brian how scripts increase a real estate agent’s performance. For this example, they use a Welcome Script and talk about how a role play practice schedule makes training more efficient and effective. By the end of the podcast, you’ll be armed with best practices for practice and delivery.
Learn why it’s important to role play scripts with others and techniques to speed up script memorization. No one wants to come across as rehearsed and robotic when talking with a prospect. Apple provides tips to apply during a scripts role play to make your delivery sound natural. They’ll cover how role playing prepares you for prospect curveballs and to change direction without missing a beat.
To get a free copy of the full scripts role play schedule or to access the role playing best practices shared by Apple and Brian, visit our blog.
Watch the Video Here: https://www.youtube.com/watch?v=HJ2w9mBSOEs
Read more about this interview here: http://therealestatetrainer.com/2017/11/23/scripts-role-play/
Check out Brian’s online courses here: https://courses.therealestatetrainer.com/
For free materials, great educational resources and more information about our Coaching Programs, visit TheRealEstateTrainer.com.
Where You Can Find Us:
- Website: http://www.therealestatetrainer.com/
- Facebook: https://www.facebook.com/TheRETrainer/
- Twitter: https://twitter.com/bicenhower
- YouTube: https://www.youtube.com/user/brianicenhower/
- Pinterest: https://pinterest.com/realestatetrainericc/
About us: Brian Icenhower is the Founder & President of Icenhower Coaching & Consulting (ICC), which offers structured real estate coaching programs designed to fit the specific needs of real estate agents and brokers seeking to increase their business income while maintaining a balanced lives. Icenhower Coaching & Consulting powers TheRealEstateTrainer.com, the world’s leading production training website for real estate agents, which offers free real estate training materials. Icenhower Coaching and Consulting has turned the techniques Brian uses to coach many of North America's top producing agents and teams into a number of books, online courses, and premium digital products. Visit https://www.therealestatetrainer.com/ to learn more.
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