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This is not your average real estate podcast. Brian Icenhower isn’t afraid to tell it exactly as it is — no fluff, no nonsense. Listen in as Brian discusses key real estate industry trends, shares proven success strategies and systems, and reveals the tactics and tools top producing real estate agents use to fuel their growth. Real estate executive, speaker, best selling author, and real estate industry thought leader, Brian Icenhower is the founder of Icenhower Coaching & Consulting, a coaching program that includes production training courses, systems, and resources for real estate agents, as well as custom training platform solutions for teams and brokerages.
Episodes
Tuesday Sep 30, 2025
Tuesday Sep 30, 2025
In this episode of the Brian Icenhower Podcast, we dive into one of the most critical adjustments agents must make in a shifting market: managing longer listing periods. As more markets trend toward buyer’s territory, listings are sitting on the market longer than most agents and sellers are used to.
Brian Icenhower introduces the concept of the “Magic Month”—the first 30 days when a listing receives the highest online exposure. He explains why conservative pricing and strong marketing in this window are crucial for generating multiple offers and securing the best terms for your sellers.
You’ll learn:
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✅ Why agents don’t sell homes—they expose them
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✅ How to track and share online listing views (MLS, Zillow, Realtor.com, Homes.com) with clients
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✅ The importance of weekly seller updates from your admin team
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✅ How to set upfront expectations to avoid “Why isn’t my home selling?” calls
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✅ When to recommend price reductions using proven showing guidelines
Brian also shares why proactive client communication is the difference between smooth transactions and stressful ones. By sending consistent weekly reports and setting proper expectations, you won’t need to talk sellers into price reductions—they’ll call you first when the data proves it’s time.
👉 Want the systems top-performing teams use? Explore our Admin & Listing Manager training courses to learn how to prevent problems before they happen and deliver true white-glove service to your clients: https://therealestatetrainer.com/icenhower-institute/
Book a FREE coaching call:
http://CoachCallFree.com
Enroll in our online courses:
http://www.IcenhowerInstitute.com
Sign up for coaching:
http://www.IcenhowerCoaching.com
Sign up for an Agent Management Portal:
http://AgentManagementPortal.com
Join the fastest growing Facebook Group for Top Producers:
https://www.facebook.com/groups/REagentRoundTable
Tuesday Sep 23, 2025
Tuesday Sep 23, 2025
In today’s episode of the Brian Icenhower Podcast, we tackle one of the most pressing issues in today’s shifting real estate market: longer listing periods. As inventory grows and some areas edge into buyer’s market territory, listings are sitting on the market longer than many agents—or their sellers—are used to.
Brian Icenhower breaks down the two critical factors every agent must understand: Price or Patience. He explains how agents can set the right expectations with sellers upfront, proactively prove property exposure through weekly reporting, and avoid the reactive “Why isn’t my home selling?” conversations that frustrate clients and drain your energy.
You’ll learn:
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✅ Why agents don’t “sell” homes—they expose them
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✅ How to use online views (MLS, Zillow, Realtor.com) to demonstrate marketing exposure
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✅ The “Miracle Month” concept and how to explain it in your listing presentations
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✅ When it’s a pricing problem vs. when it’s a patience problem
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✅ How admin and listing managers prevent service issues before they start
Whether you’re a solo agent, team leader, or broker-owner, this episode will help you shift your mindset and systems to thrive in markets with extended listing periods.
👉 Ready to upgrade your systems? Explore our Admin & Listing Manager training courses to build the processes that keep your sellers happy and your business thriving. Go to https://therealestatetrainer.com/icenhower-institute/
Book a FREE coaching call:
http://CoachCallFree.com
Enroll in our online courses:
http://www.IcenhowerInstitute.com
Sign up for coaching:
http://www.IcenhowerCoaching.com
Sign up for an Agent Management Portal:
http://AgentManagementPortal.com
Join the fastest growing Facebook Group for Top Producers:
https://www.facebook.com/groups/REagentRoundTable
Tuesday Sep 16, 2025
Tuesday Sep 16, 2025
In this episode of the Icenhower Coaching Podcast, Brian Icenhower reveals the proven strategies top-performing real estate agents use when pricing listings in a slow market. As inventory rises and buyer urgency softens, many listings are sitting longer—and overpriced homes are going stale fast. Brian shares why conservative pricing is no longer optional, how to lead sellers with data and motivation-based conversations, and what to do when clients resist realistic pricing.
You’ll learn:
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Why the first 30 days on market are critical
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How to avoid expired listings with smart, proactive pricing
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How to position yourself as a trusted advisor, not just a salesperson
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The best way to use comparative market analysis (CMA) and inventory stats
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How to help sellers understand their motivation and the buy-sell wash
Whether you're a solo agent, real estate team leader, or brokerage owner, this episode is packed with actionable insights on pricing listings in a slow market that will help you retain trust, close more sales, and stand out as a true professional.
📌 Learn more about real estate coaching and training at: https://therealestatetrainer.com
Book a FREE coaching call:
http://CoachCallFree.com
Enroll in our online courses:
http://www.IcenhowerInstitute.com
Sign up for coaching:
http://www.IcenhowerCoaching.com
Sign up for an Agent Management Portal:
http://AgentManagementPortal.com
Join the fastest growing Facebook Group for Top Producers:
https://www.facebook.com/groups/REagentRoundTable
Tuesday Sep 09, 2025
Tuesday Sep 09, 2025
Learn how to create a real estate vendor program to increase client referrals from other business professionals.
Book a FREE coaching call:
http://CoachCallFree.com
Enroll in our online courses:
http://www.IcenhowerInstitute.com
Sign up for coaching:
http://www.IcenhowerCoaching.com
Sign up for an Agent Management Portal:
http://AgentManagementPortal.com
Join the fastest growing Facebook Group for Top Producers:
https://www.facebook.com/groups/REagentRoundTable
Tuesday Sep 02, 2025
Tuesday Sep 02, 2025
In this episode, Brian Icenhower shares a powerful Listing Presentation Script to Set Expectations that helps real estate agents, team leaders, and brokers guide sellers through slow markets with confidence. Learn how to use MLS data to visually demonstrate why pricing matters, set realistic expectations, and avoid difficult conversations down the road.
You’ll discover:
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The one tool that changes every listing appointment
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How to show—not just tell—your value to sellers
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Why pricing conservatively wins in today’s market
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How to revisit pricing and views after 30 days
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What most sellers misunderstand about the agent’s role
This script isn’t just about talking points—it’s a strategy to build trust, gain influence, and get listings sold when homes are taking longer to move.
🧠 For real estate professionals ready to level up in today’s market, this episode is a must-listen.
Book a FREE coaching call:
http://CoachCallFree.com
Enroll in our online courses:
http://www.IcenhowerInstitute.com
Sign up for coaching:
http://www.IcenhowerCoaching.com
Sign up for an Agent Management Portal:
http://AgentManagementPortal.com
Join the fastest growing Facebook Group for Top Producers:
https://www.facebook.com/groups/REagentRoundTable
Tuesday Aug 26, 2025
Tuesday Aug 26, 2025
Educate your clients by using these helpful scripts for FSBO sellers and demonstrate why using a Realtor is in their own best interest.
Book a FREE coaching call:
http://CoachCallFree.com
Enroll in our online courses:
http://www.IcenhowerInstitute.com
Sign up for coaching:
http://www.IcenhowerCoaching.com
Sign up for an Agent Management Portal:
http://AgentManagementPortal.com
Join the fastest growing Facebook Group for Top Producers:
https://www.facebook.com/groups/REagentRoundTable
Tuesday Aug 19, 2025
Tuesday Aug 19, 2025
Learn how real estate brokers start their own licensing school with remote & in person classes, how to develop fee structures & compensation structures for instructors, and how to increase attendance.
🎙️Teaser:
Are you tired of hearing “I only want to recruit experienced agents”?
That mindset is holding brokers back—and today, I’m going to show you how to break free.
In this episode, we’re diving into one of the most powerful, yet underutilized strategies for real estate growth: starting your own licensing school. Whether you want to attract more agents, support your teams, or create scalable systems that free up your time, this move changes the game.
I’ll walk you through how real estate brokers start their own licensing school, step-by-step. We’ll cover the tech, the training, and how to turn a classroom into a recruiting magnet. If you’re ready to grow your brokerage by attraction instead of chasing down leads… this one’s for you.
Tune in now—your future agents are waiting.
Book a FREE coaching call:
http://CoachCallFree.com
Enroll in our online courses:
http://www.IcenhowerInstitute.com
Sign up for coaching:
http://www.IcenhowerCoaching.com
Sign up for an Agent Management Portal:
http://AgentManagementPortal.com
Join the fastest growing Facebook Group for Top Producers:
https://www.facebook.com/groups/REagentRoundTable
Tuesday Aug 12, 2025
Tuesday Aug 12, 2025
Learn the most tested and proven succession plan for real estate brokers & team leaders that has helped so many step out of production and/or leadership to start earning passive income from their businesses.
🎙️ Podcast Teaser: The Proven Succession Plan for Real Estate Brokers & Team Leaders
Are you a real estate team leader or broker-owner dreaming of stepping out of production—but feel stuck in the daily grind?
In this episode, Brian Icenhower breaks down a proven succession plan for real estate brokers and team leaders that shows you exactly how to scale your business, replace yourself, and retain your income. We’re talking real numbers, real systems, and a repeatable path to building a business that runs without you.
From identifying future leaders to creating performance-based comp plans and avoiding the dreaded "death zone," this conversation is packed with actionable advice you can’t afford to miss.
✅ Learn how to step out without losing control.
✅ Discover how to build agent accountability and retention.
✅ Unlock the systems top-performing brokers use to scale sustainably.
This isn’t just theory—this is the roadmap our clients are using right now to escape burnout and build true freedom.
🔗 Listen now and start creating your exit strategy.
Book a FREE coaching call:
http://CoachCallFree.com
Enroll in our online courses:
http://www.IcenhowerInstitute.com
Sign up for coaching:
http://www.IcenhowerCoaching.com
Sign up for an Agent Management Portal:
http://AgentManagementPortal.com
Join the fastest growing Facebook Group for Top Producers:
https://www.facebook.com/groups/REagentRoundTable
Tuesday Aug 05, 2025
Tuesday Aug 05, 2025
Learn how real estate teams attract top producing agents by implementing this tested system & criteria for lead distribution.
🎧 Show Notes
Episode Title:
How Real Estate Teams Attract Top Producing Agents
Episode Description:
Why do so many top-producing agents leave real estate teams? And how can you keep them around—while still growing your team? In this episode, Brian Icenhower breaks down the exact systems top teams use to not only recruit the best talent but also retain them as they grow into high-performing agents.
You’ll learn about the Matching Standard, a lead distribution model that aligns agent success with team support. Plus, Brian introduces the game-changing concept of "We" leads, a hybrid category that stretches your team’s lead pipeline while rewarding collaboration.
Whether you’re a broker, team leader, or agent, this episode delivers real-world strategies to build a thriving, scalable team structure.
What You’ll Learn:
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How to structure lead distribution to promote agent growth
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Why “We” leads are the secret to long-term team retention
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How top teams keep high producers from going solo
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What value-adds actually attract top agents
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How to build a team that scales without burnout
Resources Mentioned:
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📘 Learn more at: https://therealestatetrainer.com
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🎯 Book a Free Coaching Call: https://coachcallfree.com
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📩 Subscribe to our newsletter for weekly strategies
Book a FREE coaching call:
http://CoachCallFree.com
Enroll in our online courses:
http://www.IcenhowerInstitute.com
Sign up for coaching:
http://www.IcenhowerCoaching.com
Sign up for an Agent Management Portal:
http://AgentManagementPortal.com
Join the fastest growing Facebook Group for Top Producers:
https://www.facebook.com/groups/REagentRoundTable
Tuesday Jul 29, 2025
Tuesday Jul 29, 2025
Homes are taking longer to sell - how agents keep sellers happy by utilizing systematic customer service systems about listing exposure & agent marketing efforts.
Book a FREE coaching call:
http://CoachCallFree.com
Enroll in our online courses:
http://www.IcenhowerInstitute.com
Sign up for coaching:
http://www.IcenhowerCoaching.com
Sign up for an Agent Management Portal:
http://AgentManagementPortal.com
Join the fastest growing Facebook Group for Top Producers:
https://www.facebook.com/groups/REagentRoundTable