
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This is not your average real estate podcast. Brian Icenhower isn’t afraid to tell it exactly as it is — no fluff, no nonsense. Listen in as Brian discusses key real estate industry trends, shares proven success strategies and systems, and reveals the tactics and tools top producing real estate agents use to fuel their growth. Real estate executive, speaker, best selling author, and real estate industry thought leader, Brian Icenhower is the founder of Icenhower Coaching & Consulting, a coaching program that includes production training courses, systems, and resources for real estate agents, as well as custom training platform solutions for teams and brokerages.
Episodes
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Tuesday Jan 02, 2018
Episode 20 - Expansion Team Growth - Structure & Recruiting
Tuesday Jan 02, 2018
Tuesday Jan 02, 2018
On this episode, Brian sits down with both Edie Waters & Josh Wells who explain the recruiting strategies and team structure behind The Edie Waters Team selling 274 homes a year with over $60M in total sales volume in multiple states and cities across the Midwest. (Interview originally from Dec 14, 2016.)
Watch the Video Here: https://www.youtube.com/watch?v=EQu9YhxXCGI
Check out Brian’s latest book FARM: The Real Estate Agent's Ultimate Guide to Farming Neighborhoods. Get it on Amazon today: http://a.co/aDYFf9b
For more information about our Coaching Programs, visit www.TheRealEstateTrainer.com.
Where You Can Find Us:
- Website: http://www.therealestatetrainer.com/
- Facebook: https://www.facebook.com/TheRETrainer/
- Twitter: https://twitter.com/bicenhower
- YouTube: https://www.youtube.com/user/brianicenhower/
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Sunday Dec 31, 2017
Episode 19 - Real Estate Team Coaching - Kevin Blain & Brian Icenhower
Sunday Dec 31, 2017
Sunday Dec 31, 2017
On this episode, ICC real estate coach Kevin Blain explains how his experiences building a team that sells over 1,400 homes a year adds value to his coaching clients.
Watch the Video Here: https://www.youtube.com/watch?v=JrRqsapAPkM&t=2s
Check out Brian’s latest book FARM: The Real Estate Agent's Ultimate Guide to Farming Neighborhoods. Get it on Amazon today: http://a.co/aDYFf9b
For more information about our Coaching Programs, visit www.TheRealEstateTrainer.com.
Where You Can Find Us:
- Website: http://www.therealestatetrainer.com/
- Facebook: https://www.facebook.com/TheRETrainer/
- Twitter: https://twitter.com/bicenhower
- YouTube: https://www.youtube.com/user/brianicenhower/
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Friday Dec 29, 2017
Episode 18 - A Real Estate Investor Plan that Agents can Implement too
Friday Dec 29, 2017
Friday Dec 29, 2017
On this episode, Brian sits down with Top producing agent Jillian Bos who reveals her own real estate investment plan that she shares with her investor clients to help them increase their wealth by purchasing investment properties.
Watch the Video Here: https://www.youtube.com/watch?v=JpICDxsjT1g
Read more about this interview here: http://therealestatetrainer.com/2017/12/16/real-estate-investors/
Check out Brian’s latest book FARM: The Real Estate Agent's Ultimate Guide to Farming Neighborhoods. Get it on Amazon today: http://a.co/aDYFf9b
For more information about our Coaching Programs, visit www.TheRealEstateTrainer.com.
Where You Can Find Us:
- Website: http://www.therealestatetrainer.com/
- Facebook: https://www.facebook.com/TheRETrainer/
- Twitter: https://twitter.com/bicenhower
- YouTube: https://www.youtube.com/user/brianicenhower/
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Wednesday Dec 27, 2017
Episode 17 - Develop a Real Estate Agent Referral Network
Wednesday Dec 27, 2017
Wednesday Dec 27, 2017
On this episode, Brian sits down with Mercedes Avila. She explains how she doubled her production in one year by creating a plan to increase her Sphere of Influence Referrals to sell over 50 homes a year.
Watch the Video Here: https://www.youtube.com/watch?v=PzM8KoFB7Yo
Read more about this interview here: http://therealestatetrainer.com/2017/12/16/sphere-of-influence-referral-database/
Check out Brian’s latest book FARM: The Real Estate Agent's Ultimate Guide to Farming Neighborhoods. Get it on Amazon today: http://a.co/aDYFf9b
For more information about our Coaching Programs, visit www.TheRealEstateTrainer.com.
Where You Can Find Us:
- Website: http://www.therealestatetrainer.com/
- Facebook: https://www.facebook.com/TheRETrainer/
- Twitter: https://twitter.com/bicenhower
- YouTube: https://www.youtube.com/user/brianicenhower/
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Monday Dec 25, 2017
Episode 16 - Real Estate Transaction Coordinator Capacity on Teams
Monday Dec 25, 2017
Monday Dec 25, 2017
On this episode, Brian talks with Mega Agent and ICC Coach Kevin Blain as he explains how he tracks and manages production capacity of his team of 5 transaction coordinators that help him sell over 1,400 homes a year.
Watch the Video Here: https://www.youtube.com/watch?v=Il3-I_2oEac
Read more about this interview here: http://therealestatetrainer.com/2017/12/14/transaction-coordinators-real-estate/
Check out Brian’s latest book FARM: The Real Estate Agent's Ultimate Guide to Farming Neighborhoods. Get it on Amazon today: http://a.co/aDYFf9b
For more information about our Coaching Programs, visit www.TheRealEstateTrainer.com.
Where You Can Find Us:
- Website: http://www.therealestatetrainer.com/
- Facebook: https://www.facebook.com/TheRETrainer/
- Twitter: https://twitter.com/bicenhower
- YouTube: https://www.youtube.com/user/brianicenhower/
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Wednesday Dec 13, 2017
Episode 15 - Real Estate Inside Sales Agent - ISA Scripts & Systems
Wednesday Dec 13, 2017
Wednesday Dec 13, 2017
On this episode, Brian sits down with Dale Archdekin, who has an annual sales volume of $250 million and over 600 homes sold per year! Dale reveals the system, process & scripts that his team of dynamic ISAs use to successfully convert internet leads.
Watch the Video Here: https://www.youtube.com/watch?v=eIyboC5jeXs
Read more about this interview here: http://therealestatetrainer.com/2017/11/27/real-estate-inside-sales-agent/
Check out Brian’s latest book FARM: The Real Estate Agent's Ultimate Guide to Farming Neighborhoods. Get it on Amazon today: http://a.co/aDYFf9b
For more information about our Coaching Programs, visit www.TheRealEstateTrainer.com.
Where You Can Find Us:
- Website: http://www.therealestatetrainer.com/
- Facebook: https://www.facebook.com/TheRETrainer/
- Twitter: https://twitter.com/bicenhower
- YouTube: https://www.youtube.com/user/brianicenhower/
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Tuesday Dec 12, 2017
Episode 14 - Inside Sales Agent Scripts Best Practices
Tuesday Dec 12, 2017
Tuesday Dec 12, 2017
On this episode, Brian sits down with Adam Bailey, who has over 1,000 homes sold per year, and he reveals the lead follow-up scripts & methods that his team of Inside Sales Agents (ISAs) use to effective nurture online leads.
Watch the Video Here: https://www.youtube.com/watch?v=EKII8wMrQkw
Read more about this interview here: http://therealestatetrainer.com/2017/11/27/real-estate-inside-sales-agent/
Check out Brian’s latest book FARM: The Real Estate Agent's Ultimate Guide to Farming Neighborhoods. Get it on Amazon today: http://a.co/aDYFf9b
For more information about our Coaching Programs, visit www.TheRealEstateTrainer.com.
Where You Can Find Us:
- Website: http://www.therealestatetrainer.com/
- Facebook: https://www.facebook.com/TheRETrainer/
- Twitter: https://twitter.com/bicenhower
- YouTube: https://www.youtube.com/user/brianicenhower/
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Monday Dec 11, 2017
Episode 13 - How to Hire Real Estate Agents Slowly & Selectively
Monday Dec 11, 2017
Monday Dec 11, 2017
If you’ve been in the business a while, you know how hiring the right person is crucial to growing your real estate business. Bringing on the wrong person costs serious time and money, two things growing business don’t have in spades. It doesn’t matter which role you want to fill: a back-office admin role or a sales agent, both deserve due care if they’re going to be a team member.
Our advice? Hire real estate agents slowly and selectively.
On this episode of the Real Estate Trainer podcast, we talk to top-producing real estate agent Sean Moore about his hiring strategies. Sean sells around 169 homes a year and averages $40M in annual sales volume. As he’s grown his team, he’s learned the value of taking his time through the real estate agent hiring process, even if the new team member is sorely needed.
Covering the job description and role responsibilities with the potential hire isn’t enough. The right person must fit the team culture and values. Sean and Brian discuss identifying behavior profiles, how to review resumes and phone screen prospects, and the face-to-face interviewing process.
Nothing in the process is rushed; if the right real estate agent isn’t found, it’s okay to return to the beginning. It goes back to this lesson: Hire Slow and Fire Fast.
See the complete funnel Sean and Brian refer to on our blog.
Watch the Video Here: https://www.youtube.com/watch?v=fzgzDa_7S3Q
Read more about this interview here: http://therealestatetrainer.com/2017/11/27/hire-real-estate-agents/
Check out Brian’s online courses here: https://courses.therealestatetrainer.com/
For free materials, great educational resources and more information about our Coaching Programs, visit TheRealEstateTrainer.com.
Where You Can Find Us:
- Website: http://www.therealestatetrainer.com/
- Facebook: https://www.facebook.com/TheRETrainer/
- Twitter: https://twitter.com/bicenhower
- YouTube: https://www.youtube.com/user/brianicenhower/
- Pinterest: https://pinterest.com/realestatetrainericc/
About us: Brian Icenhower is the Founder & President of Icenhower Coaching & Consulting (ICC), which offers structured real estate coaching programs designed to fit the specific needs of real estate agents and brokers seeking to increase their business income while maintaining a balanced lives. Icenhower Coaching & Consulting powers TheRealEstateTrainer.com, the world’s leading production training website for real estate agents, which offers free real estate training materials. Icenhower Coaching and Consulting has turned the techniques Brian uses to coach many of North America's top producing agents and teams into a number of books, online courses, and premium digital products. Visit https://www.therealestatetrainer.com/ to learn more.
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Sunday Dec 10, 2017
Episode 12 - Real Estate Agent Onboarding
Sunday Dec 10, 2017
Sunday Dec 10, 2017
Getting new sales agents up and running as quickly as possible is a challenge for real estate teams. Having a real estate agent onboarding process helps them close their first successful sale quickly, building their confidence in you and vice versa.
Unfortunately, we hear all the time that onboarding with a new real estate team was difficult, or that a process simply didn’t exist. Without a proper real estate agent onboarding process, the team risks losing the new agent. If they do stay, they become more dependent on the team to build their business and never learn how to drum up new sales. Without independence, the real estate agents will struggle to meet production standards.
Today, we talk with top-producing agent Robyn Graham about the buyer’s agent onboarding process that has helped her team sell 100 homes a year with over $25 million in total sales volume. Robyn implements a real estate agent onboarding process that teaches new agents how to prospect and convert new leads from day one.
Robyn’s system gives the new agents time to learn the ropes of prospecting and nurturing as an inside sales agent (ISA) and showing assistant. They benefit from time shadowing experienced buyer’s agents through the consultation appointments to contract negotiations. By the time the new agents graduate from Robyn’s program, they are well-equipped to successfully run and grow their real estate business.
Hear from Robyn and Brian about the importance of a real estate agent onboarding process. More new employee information is found on our blog.
Watch the Video Here: https://www.youtube.com/watch?v=r02gBD45h8k
Read more about this interview here: http://therealestatetrainer.com/2017/11/27/real-estate-agent-onboarding/
Check out Brian’s online courses here: https://courses.therealestatetrainer.com/
For free materials, great educational resources and more information about our Coaching Programs, visit TheRealEstateTrainer.com.
Where You Can Find Us:
- Website: http://www.therealestatetrainer.com/
- Facebook: https://www.facebook.com/TheRETrainer/
- Twitter: https://twitter.com/bicenhower
- YouTube: https://www.youtube.com/user/brianicenhower/
- Pinterest: https://pinterest.com/realestatetrainericc/<
About us: Brian Icenhower is the Founder & President of Icenhower Coaching & Consulting (ICC), which offers structured real estate coaching programs designed to fit the specific needs of real estate agents and brokers seeking to increase their business income while maintaining a balanced lives. Icenhower Coaching & Consulting powers TheRealEstateTrainer.com, the world’s leading production training website for real estate agents, which offers free real estate training materials. Icenhower Coaching and Consulting has turned the techniques Brian uses to coach many of North America's top producing agents and teams into a number of books, online courses, and premium digital products. Visit https://www.therealestatetrainer.com/ to learn more.

Saturday Dec 09, 2017
Episode 11 - Scripts Role Play from a Real Estate Coach's Perspective
Saturday Dec 09, 2017
Saturday Dec 09, 2017
Role playing isn’t a technique limited to improv comics. Before applying scripts to your calls, a real estate scripts role play session prepares professionals to deliver their best self.
On this episode of the Real Estate Trainer podcast, Brian Icenhower interviews ICC Coach Apple Corial about real estate scripts and role playing. Apple sells over 100 homes per year, in a large part due to her use of scripts, preparation through role play, and other prospecting best practices.
Listeners learn from Apple and Brian how scripts increase a real estate agent’s performance. For this example, they use a Welcome Script and talk about how a role play practice schedule makes training more efficient and effective. By the end of the podcast, you’ll be armed with best practices for practice and delivery.
Learn why it’s important to role play scripts with others and techniques to speed up script memorization. No one wants to come across as rehearsed and robotic when talking with a prospect. Apple provides tips to apply during a scripts role play to make your delivery sound natural. They’ll cover how role playing prepares you for prospect curveballs and to change direction without missing a beat.
To get a free copy of the full scripts role play schedule or to access the role playing best practices shared by Apple and Brian, visit our blog.
Watch the Video Here: https://www.youtube.com/watch?v=HJ2w9mBSOEs
Read more about this interview here: http://therealestatetrainer.com/2017/11/23/scripts-role-play/
Check out Brian’s online courses here: https://courses.therealestatetrainer.com/
For free materials, great educational resources and more information about our Coaching Programs, visit TheRealEstateTrainer.com.
Where You Can Find Us:
- Website: http://www.therealestatetrainer.com/
- Facebook: https://www.facebook.com/TheRETrainer/
- Twitter: https://twitter.com/bicenhower
- YouTube: https://www.youtube.com/user/brianicenhower/
- Pinterest: https://pinterest.com/realestatetrainericc/
About us: Brian Icenhower is the Founder & President of Icenhower Coaching & Consulting (ICC), which offers structured real estate coaching programs designed to fit the specific needs of real estate agents and brokers seeking to increase their business income while maintaining a balanced lives. Icenhower Coaching & Consulting powers TheRealEstateTrainer.com, the world’s leading production training website for real estate agents, which offers free real estate training materials. Icenhower Coaching and Consulting has turned the techniques Brian uses to coach many of North America's top producing agents and teams into a number of books, online courses, and premium digital products. Visit https://www.therealestatetrainer.com/ to learn more.